The following snippet from one of my lectures in the KBC Professional Certification Program is now part of the ebook Korean Business Etiquette Guide: Take an Essential Step Toward Your Business Goals in Korea!
From the lecture in Chapter 4 of Korean Business Etiquette Guide: Take an Essential Step Toward Your Business Goals in Korea!
"Do you remember that I mentioned in a previous lecture about the company that contacted me recently because their Korean operations were giving them a lot of trouble? I used that as an example of how Korean business culture can be hard to penetrate and why a foundation in business culture can go a long way.
"I want to use the same example to also make the opposite point today, which is that culture isn’t everything. The executives at the company that contacted me (a European-Asian joint venture, no less!) wanted some culture training to help them understand what makes their Korean team tick. But then they went on to tell me about…"