The following snippet from one of my lectures in the KBC Professional Certification Program is now part of the ebook Korean Business Etiquette Guide: Take an Essential Step Toward Your Business Goals in Korea!
From the lecture in Chapter 7 of Korean Business Etiquette Guide: Take an Essential Step Toward Your Business Goals in Korea!
"You’re not a Korean and Koreans know this. You could call Professor Lee, Dr. Lee, and he wouldn’t bat an eye about it. If you say Mr. Kim when speaking to President Kim of a company you’re doing business with, he’ll be fine. (Don’t call Professor Lee, Mr. Lee, though.. But you wouldn’t do that in English to a professor back home, anyway!)
"Koreans realize that their approaches are a little more complicated than we use in the West and so nothing bad will happen if you act out of sincerity. Of course, making that extra effort is even better.