Here’s a conversation my wife had this morning with our phone service provider.
“Hi, I’m calling about our phone service. I’d like to know why you charge us $2.75/month for a basic charge? Other companies provide this free. It really feels like our total monthly bill of $12 is so expensive… And why did we have to sign a one-year contract? It’s not like you’ve provided any special service… all you gave us was a free phone when we signed up. You know of course that the competition is currently offering a $180 sign-up bonus in cash if we sign up for their Internet service and they include phone service without any basic monthly charge... and a free phone!”
No wonder the phone companies have been scrambling to reinvent themselves.