The following snippet is now part of the ebook Korean Business Etiquette Guide: Take an Essential Step Toward Your Business Goals in Korea!
From the extra reading in Chapter 4 of Korean Business Etiquette Guide: Take an Essential Step Toward Your Business Goals in Korea!
Sometimes you have to read between the lines when interacting with Koreans. It’s not that your counterparts are trying to confuse you; it’s just that communicating negative news and emotions directly is not something done easily in Korean culture.
For example, Koreans will rarely reject an idea, suggestion or invitation outright by saying “no”. It’s much more likely they will say something like “Oh, that would be difficult to do”."